Stories Build Collaboration

If you are the founder, or one of the early employees in your business, are you sharing the story of why the company began? The story of why you started helps define the values and mission for employees today, veterans and newcomers alike. It is at the core of your business, and if you are not communicating it, your culture will suffer. 

Other stories are important too. When you first broke the million dollar sales figures. When you landed your first customer. When you lost a big customer, and how you recovered. The first time you embarrassed yourself at the company picnic--yes, even the embarrassing stories are important.

Tell your stories, let people know who you are, what you have done, and where you are going and you will find them collaborating in building your business. And when they know the WHY of your business, they will create some amazing things with you.  

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